Check it out :)
http://www.investopedia.com/terms/l/lipstickindicator.asp
From investopedia,
An indicator based on the theory that a consumer turns to less-expensive indulgences, such as lipstick, when she (or he) feels less than confident about the future. Therefore, lipstick sales tend to increase during times of economic uncertainty or a recession
You can just imagine the creative answers it got from the participants :-)
Cheers.
1 comment:
omg..... such theories
a) are absent in my life
b) are beyond rustic imagination
c) are detested by women like me :)
nice bit of useless info tho :P
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