Monday, November 27, 2006

The Leading Lipstick Indicator :-)

Came across this in a quiz yesterday. Was amazed that such a theory existed..
Check it out :)
http://www.investopedia.com/terms/l/lipstickindicator.asp

From investopedia,

An indicator based on the theory that a consumer turns to less-expensive indulgences, such as lipstick, when she (or he) feels less than confident about the future. Therefore, lipstick sales tend to increase during times of economic uncertainty or a recession



You can just imagine the creative answers it got from the participants :-)
Cheers.

1 comment:

Y-Shoe said...

omg..... such theories

a) are absent in my life
b) are beyond rustic imagination
c) are detested by women like me :)


nice bit of useless info tho :P